From The Topeka State Journal, June 8, 1915. By Roy K. Moulton.

Why did those old Egyptian kings
Build pyramids and other things?
Why did they proudly carve or paint
An obelisk with figures quaint?
Why did some Roman monarch raise
A circus in those good old days?
Or keep a poet under hire
To sound a complimentary lyre?
Why did old Caesar late at night
Sit up describing every fight?
Or Alexander make that bluff
And say, “The world’s not big enough?”
To us who view the modern game
And see how wealth is wrung from fame,
The answer need not cause surprise:
It always pays to advertise.